Trusted by over 40,000 salons worldwide, we have been partnering exclusively with salons and stylists for over 50 years. As the #1 professional haircare company in Japan with a rapidly expanding global footprint.
Our patented active chemistry works on a molecular level to repair damaged and broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use OLAPLEX to restore damaged and compromised hair, or add it to another service to provide the ultimate breakage insurance.
At PURELAND Beauty we are all about purity in our products and the purity of the land we use to grow our conditioning botanicals. So, we use “Natural Farming” techniques… which means: NO GMOs – NO PESTICIDES – NO WEED KILLERS – NO CHEMICAL FERTILIZERS are ever used on the land or plants that create PURELAND products.
For over 130 years, Wella has been delivering innovations and services that enable hairdressers’ creativity. The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Ströher.
