How-to Apply VITAL C Hydrating Intense Moisturizer

For the thirstiest of skins, this nourishing, highly emollient crème progressively replenishes hydration and shields against dryness. Fresh, energizing aroma courtesy of natural orange peel.

Glaze Me Hair Gel Tutorial

We show you how to style your hair using J Beverly Hills Glaze Me styling gel.

5 Hair Accessories to Instantly Give You a Pop of Glam

Sal Leonetti has 5 simple accessories that you can use to glam up your hair. “You’re like oooh you’re getting FANCY tonight with a two-minute hairdo!”

Haircuts You'll Be Asking For In 2022

The new year is nearly upon us, and as we say goodbye to 2021 and look forward to new and exciting things in 2022, one of the biggest questions beauty lovers have has to do with hair trends. We’ve seen a lot of hairstyles come and go over the years, but 2022 looks to be a year with more variety than ever before. Looking for a haircut that's more retro or chic? Something a little more grunge or classic? Layered and voluminous or blunt and straight-edge? Let’s find out exactly what kind of haircuts you’ll be asking for in 2022.

This Retro 90's Tool Can Give You 3 Modern Hairstyles

Michelle Oliver uses an old trick for classic holiday hair.

Our Shower Thoughts - Olaplex

We do our best thinking in the shower in between our treatments

OLAPLEX N°.1 Bond Multiplier & N°.2 Bond Perfector: EXPLAINED

Get bonded with the OLAPLEX pros! No.1 Bond Multiplier and No.2 Bond Perfector the ultimate in-salon hair repair duo. The “gold standard” in professional strength salon treatment for all hair types and textures!

The breakdown:

No.1 Bond Multiplier: Aka first step of the In-Salon OLAPLEX System which is used as an additive to lessen damage and protect the hair during chemical processing. It is also used as the first step in our Stand-Alone Treatment that prevents damage by restoring, strengthening and repairing the hair!

No.2 Bond Building Treatment: The second step of the In-Salon System is used after chemical services as it repairs any bonds that may have been missed during the service. Use after the first step of the Stand Alone Treatment for maximum benefits! Or as a mini-treatments for additional benefits.

Things Every Woman Should Avoid When Washing Her Hair

Most people wash their hair several times a week and probably don't think much of it, but it turns out, they may be doing it the wrong way. If you've been suffering from consecutive bad hair days, your shampooing habits may be the reason — but don't fret. Here are some things to watch out for when you're taking care of those shiny locks…

Are You Parting Your Hair The Right Way?

Changing up your part is the easiest way to make yourself look more attractive and change up your style.

How to Create My Signature Curls | Wavy Hair Tutorial by Chris Appleton

Watch how I create my signature curls and you can start

Advice for Thinning Hair

Celebrity hairstylist Serge Normant offers tips for women dealing with thinning hair.

3 Simple Hairstyles (with big impact) You Can Do Yourself

“She’s going to slide half of her hair over.” Holiday (or any day) hairdo’s—Jason Lee’s got the looks you can do yourself.

5 Expert Tips for Proper Winter Hair Maintenance

Phillipe Fiorio gives 5 tips and tricks on how to keep your hair looking healthy during the winter months. From hair and scalp dryness and curly hair nightmares, implements these tips into your hair care routine.

Easy Bun Hairstyles For People With Short Hair

While short hair comes with many pros, it also has some major drawbacks, shutting you out from a wide variety of fun ways to wear your hair. A short haircut may help you beat the summer heat, but sometimes it's frustrating not being able to find ways to wear your hair up or in a bun. That's why we've hunted down three easy bun hairstyles for people with short hair.

OLAPLEX N°.7 Bonding Oil: EXPLAINED

OLAPLEX N°.7 Bonding Oil dramatically increases shine, softness and color vibrancy without weighing hair down. This highly concentrated styling hair oil is perfect for all hair types, especially those who use heat on a consistent basis. And, did we mention it smells amazing?

What's Really Happening When Your Hair Goes Gray

Sometimes it seems like the only thing worse than being old is looking old. But while you may dread the arrival of gray hair, it's bound to happen sooner or later. So what does going gray actually mean? Here's a look at what's really happening when your hair goes gray...

OLAPLEX N°.6 Bond Smoother: EXPLAINED

OLAPLEX N°.6 Bond Smoother strengthens, moisturizes, and speeds up blow-dry times. This leave-in reparative cream is Excellent for all hair types, including colored and chemically treated hair, and eliminates frizz and flyaways for up to 72 hours. Use on dry or damp hair to moisturize, strengthen, smooth!

Here Are the Most Common Dry Shampoo Mistakes (and how to fix them)

Washing your hair can feel like a chore, which is when dry shampoo often comes to the rescue. But are you doing it wrong? Sal Leonetti teaches you four dry shampoo mistakes you may have been making.

Flat Iron Hacks To Style Your Hair Better, Faster, Easier

Today we explore all the marvelous things a flat iron is useful for. The list is endless but here are a few of my favorite ways to utilize this tool.

5 Common Curly Hair Mistakes and How to Avoid Them

Elisha Gotha to curly hair’s rescue! She’s got tips and tricks to keep your curls healthy and happy. “You want to start from the ends and work your way up.”

Perfect Curls! | Chris Appleton Tutorial

This is THE tutorial for getting the perfect curls with flawless bounce and hold. Try this technique out yourself and let me know what else you want to see!

How to Apply OLAPLEX N°3 Hair Perfector

An icon and a best-seller for good reason! OlaFam team member Raymond is taking us through #HowtoapplyOLAPLEX No. 3 for healthy, strong, bouncy locks.

The Deep Conditioning Hair Routine Crucial for Winter

Bring life back to your locks: Elisha Gotha has a lesson on deep conditioning to get your hair through winter.

Hair Washing Hacks That Will Save Your Hair

Brad Mondo shares all his shampooing knowledge with you today so that you can have healthier, happier hair :)

How to Add Volume to Your Hair Using a Flat Iron

The IRON-ic magic of this hair tool! Straightening irons aren't only for flattening, they can add curls, waves and body too, hairstylist Michelle Finlayson shows you how.

What Really Happens When You Don't Wash Your Hair

While many people in the United States now wash their hair on a near-daily basis, there are others who've joined the "No Poo" movement and given up shampoo entirely. Is that a good idea? Well, here's what could happen when you give up on washing your hair.

One of the benefits of skipping daily shampoo sessions is the return of nourished hair. While you may think conditioner is the best thing you can use to prevent dry hair, our scalps are actually pretty proficient at doing that all on their own. The body naturally produces oils, and while those oils are responsible for making our hair feel greasy in between washes, it's also what naturally hydrates our hair.

When shampooing your hair, you may be cleansing it, but you're also stripping your scalp of those valuable oils and ultimately, what it needs to make your hair shiny.

And, really, who doesn't love shiny hair? Unfortunately, your scalp is not exactly great at evenly distributing oil, which is why the tips of your hair can look dry while your roots will look mighty greasy when you skip a wash or few. Keep watching to find out What Really Happens When You Don't Wash Your Hair!

Bombshell Curls with Leandro Limited

Bombshell Curls with Leandro Limited by Chris Appleton

What is an IMAGE Skincare Intermediate Peel?

Take a look at a behind the scenes view of an IMAGE Skincare intermediate peel. Our intermediate peels are designed for those who are experienced in skincare, have received professional treatments and looking for next-level results. These peels contain ingredients that can help to reduce pigmentation, acne, fine lines, wrinkles and boost overall skin health.

3 Easy Hairstyles Using Twisting

No heat required! Michelle Oliver shows us 3 gorgeous looks using hair twisting.

What is an IMAGE Skincare Beginner Peel?

Take a look at a behind the scenes view of the IMAGE Skincare beginner peel. 

Our beginner level peels are designed for those who are new to the professional treatment world and are looking to jumpstart their routine with incredible results. These peels are designed to gently brighten, hydrate and improve the appearance of your skin in as little as one treatment!

Get the Look - Straight Hair with Chris Appleton

Get the Look - Straight Hair with Chris Appleton

What is an IMAGE Skincare Advanced Peel?

Take a look at a behind the scenes view of an IMAGE Skincare advanced peel. Our advanced level peels are designed for those who are deeply experienced in peel treatments and are looking to take the next step in their skincare journey. 

These peels contain advanced exfoliating and revitalizing ingredients that help to rejuvenate and improve moderate to severe acne, signs of aging and pigmentation concerns. These peels are not meant for every skin-type or those who may be new to the peel-world, so contact your IMAGE Skincare professional to find a treatment just right for you!

4 of the Trendiest Hairstyles for Fall 2021

Hairstylist Sal Leonetti shares fall's biggest hair trends that you'll want to rock this season.

OLAPLEX N°.8 Bond Intense Moisture Mask: EXPLAINED

A multitasker ✨ Infused with patented #OLAPLEX Bond Building technology, this highly concentrated reparative mask adds shine, smoothness & BODY while providing intense moisture to treat damaged hair. Hair so visibly healthy, you can just go ahead and skip the styling.

The Results:
2x Shine*
4x Moisture*
6x Smoothness* and
94% saw more Body**

*According to an independent clinical study using instrumentation
**According to a consumer test with 80 people (hair stylists and end-consumers)

3 Stylist Hacks to Achieve a Flawless Hairline

From JLo to Kim K, stars swear by these tricks of the trade. Michelle Oliver shows you how to pull them off.

How To: Blonde Maintenance System w/ OLAPLEX N°.3, N°.4P, and N°.5!

Your new routine to maintain your blonde hair is here! Now you can Repair, Tone, and Hydrate to have the healthiest hair possible!

OLAPLEX N°.3- Repair broken bonds in the hair, reduce breakage and visibly strengthen hair, improving its look and feel. It will restore your hair's healthy appearance and texture by repairing damage and protecting hair structure

OLAPLEX N°.4P- Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.

OLAPLEX N°.5- Leaves hair easier to manage, shinier, and healthier with each use. Protects and repairs damaged hair, split ends, and frizz by re-linking broken bonds. It is color-safe and will strengthen and leave your hair stronger than ever.

Messy Waves & Snatched Ponytail / Revolve Collab | Chris Appleton Tutorial

A two-for-one special! Today I'll show you two of my favorite hairstyles - Messy Beach Waves and a Snatched Ponytail.

Unbreakable Blondes: OLAPLEX N°.4P BLONDE ENHANCER™ TONING SHAMPOO

We’re having a blonde moment. A short film by #OLAPLEX featuring the NEW @OLAPLEX N°.4P BLONDE ENHANCER™ TONING SHAMPOO!

Is Your Water Damaging Your Hair?

Today we talk about the effects of hard water on your hair. This water can really do horrible things to your hair like make it overly greasy or frizzy as well as cause scalp irritation.

2 Effortless Ways to Glam Up Your Ponytail

Stylist, Michelle Finlayson shows us how to add some flare to your low and high ponytails with these two easy tricks.

100 Years of Ponytails | Allure

Take a look back at the last hundred years of ponytails. From the Judy Garland inspired half-pigtails of the 1930s, the Brigitte Bardot inspired tousled ponytails of the 1960s, and the runway inspired bubble ponytails of today, heres how ponytails have transformed over the last century.

The Hair Color That Will Best Suit Your Skin Tone

Here is a guide to picking the perfect hair color for yourself.

The Hair Hacks to Get Serious Volume Even if You Have Thin Hair

Do you have thin hair that you want to look thicker? Sarah Lund shows us how to pump up the volume with an effective hair tutorial to add body and height to your tresses!

How to Style a Hairline Braid | Second Day Hair

Bb.Stylist Joey shows how to create a hairline braid on second day hair

Making 90’s Inspired Space Buns | Chris Appleton Tutorial

This is one of my favorite looks right now. The 90's inspired space buns!

I BEAUTY Collection

The I BEAUTY Collection

ENHANCING | OXYGENATING | PERFECTING

Good-for-your-skin makeup essentials

7 Summer Hacks to Protect Your Hair in the Sun

The tips to help your hair beat the summer heat. “I say we all bring swim caps back. Let’s make them cool again!” From hair sunscreen to protecting your dye job, Jason Lee has the expert advice to avoid damage this season.

@Julissa Guillen Shows 5 Easy Summer Curly Hairstyles using OLAPLEX!

Follow along as @Julissa Guillen demonstrates 5 different easy hairstyles for curly hair! Perfect for Summer or anytime! She used Olaplex to refresh and define curls and add the perfect finishing touch.

100 Years of Red Hair | Allure

Take a look at the last hundred years of red hair, from the 1910s new chemical hair dyes and the 1930s Technicolor film advancements showing off Glinda the Good Witch's hair, to 1960s star Ann-Margret in Bye Bye Birdie and 1980s icon Molly Ringwald in Pretty in Pink.

OLAPLEX N°.0 Intensive Bond Building Hair Treatment - same formula, new ...

OLAPLEX N°.0 new nozzle delivers a direct stream of our innovative chemistry that absorbs quickly into the hair. N°.0 is the perfect primer for your #OLAPLEX N°.3 Treatments. 

Scientifically proven to increase repair by 68% and improve strength 3x when used together. 

Welcome to your #BestHairDays 

Watch how to do a complete How-To of the Intense Repair at-home treatment with N°.0 and N°.3!

How to Diagnose and Treat Your Dry + Damaged Hair

Hair expert, Michelle Finlayson shows us how to tell the difference between dry and damaged hair, plus easy at-home treatments to get healthy hair.

How to get the Perfect Salon Blow Out at Home

How to get the Perfect Salon Blow Out at Home

4 Braid Tricks You Need In Your Life | Cosmopolitan

Celebrity hairstylist Sarah Potempa shows us some of her best tricks to create flawless braided hair styles.

Two 5-minute Hairstyles for Your Busiest Mornings

Hairstylist Jenneffer Gutierrez has two quick and easy weekday hairstyles to get you out the door during those hectic mornings and have you looking refreshed and fabulous.

How to Create Beach Waves with Optional No Heat (in 10 minutes)

Today we are teaching you how to create beach waves with no heat! Optional to use Heat!

BREAKING NEWS: OLAPLEX 4-IN-1 Moisture Mask Is Here!

This just in! The OLAPLEX 4-IN-1 Moisture Mask has officially hit our site and is available for salon professionals. Our NEW treatment is a reparative mask made from professional-strength ingredients. With only a few pumps, you can quickly return the moisture, shine, body, and smoothness to severely dry hair! 

My Secret To Perfect Air-Dried Hair

Today we'll review 3 favorite ways to get amazing beach waves with zero heat.

TikTok Hairstyle Tutorial For The Boys

TikTok Hairstyle Tutorial For The Boys

These Are the Hottest Hairstyles of Summer 2021

With salons opening their doors, Hair Stylist Sal Leonetti shares his recommendations for your first trip back - including your wish list.

OLAPLEX N°.7 Bonding Oil: EXPLAINED

OLAPLEX N°.7 Bonding Oil dramatically increases shine, softness and color vibrancy without weighing hair down. This highly concentrated styling hair oil is perfect for all hair types, especially those who use heat on a consistent basis. And, did we mention it smells amazing? ✨

3 Easy Ways To Style Your Curtain Bangs

Today I show you how to easily style your curtain bangs for an effortless look. First with a round brush, second with a flat brush and lastly with a flatiron.

How to Protect Your Hair | Easy Summer Hair Tips

Summer is here and that means a new hair care routine! Follow these tips for the best summer hair of your life

Perfect Curls! | Chris Appleton Tutorial

This is THE tutorial for getting the perfect curls with flawless bounce and hold. Try this technique out yourself and let me know what else you want to see!

A 90's Inspired Flip Ponytail Tutorial

"You can just tell you're an educator because of the way you just walked through the steps." Hairstylist Michelle Finlayson shows you how to achieve the side swoop flip ponytail you're seeing on every major celeb right now.

Happy Father's Day!

 

Happy Father's Day from Jon Edwards Salon & Spa

Three 5 Minute Hairstyles For The Summer

Three 5 Minute Hairstyles For The Summer

4 Expert Tips to Train Your Hair to Be Less Oily

How to create a hair training schedule to make your hair less greasy. Hair stylist Sal Leonetti shares tips to combat the grease and Breanne Ducharme explains her journey. “I went from washing my hair every 3-4 days to now I wash it in 13-14 days”

Bangs Can Make You Prettier, Here’s Which Ones To Get

Hi Beautiful! Have you ever wanted bangs but didn't know which ones to get? It can be overwhelming. Here's my three key factors you should think about when deciding to get bangs.

100 Years of Bedtime Routines | Allure

Take a look at the last century of bedtime routines. From the milk protein creams of the 1910s and the raw beef masks of the 1930s, to the scarf-wrapped beehives of the 1960s and the teeth whitening strips of the 2000s, see how nighttime beauty routines evolved over the last hundred years.

OLAPLEX N°.6 Bond Smoother: EXPLAINED

OLAPLEX N°.6 Bond Smoother strengthens, moisturizes, and speeds up blow-dry times. This leave-in reparative cream is Excellent for all hair types, including colored and chemically treated hair, and eliminates frizz and flyaways for up to 72 hours. Use on dry or damp hair to moisturize, strengthen, smooth!

IMAGE Skincare Bestselling VITAL C Collection

At Image Skincare, we know that healthy skin is a lifelong journey- one that requires intention. Care. Expertise. We understand better than anyone else: your skin is constantly changing and reacting to the colorful, vibrant world around you. There's a reason estheticians love us, celebrate us, and trust us to create a targeted solution for every stage of your skincare journey.

OLAPLEX N°.4 Bond Maintenance Shampoo & N°.5 Bond Maintenance Conditioner: EXPLAINED

Not just a great shampoo and conditioner! Get you a duo that does more than just leave your hair clean 😉

OLAPLEX N°.4 Bond Maintenance Shampoo & N°.5 Bond Maintenance Conditioner are safe for all hair types, super gentle, non-toxic, pH balanced, paraben free, color safe, vegan, sulfate free, cruelty-free, and SLS/SLES free… did we also mention they have moisturizing properties too?!

Find Out What Your Hair Type Really Is

Knowing your hair type is so important to figuring out what the best products are for you. Hope this helps!

3 Low-Fuss Hairstyles Featuring a Silk Scarf

Hair Stylist Bill Rowley is letting you in on a hot new hair trend - and all that's required is a silk scarf! Learn how to pull off the look.

NEW! PREVENTION+ Daily Hydrating Moisturizer SPF 30 - Dr Marc

IMAGE Skincare founding physician, Dr Marc, talks about the superb esthetics of the new formula and why it'll be your top choice for superior moisturization with SPF.

OLAPLEX N°.1 Bond Multiplier & N°.2 Bond Perfector: EXPLAINED

Get bonded with the OLAPLEX pros! No.1 Bond Multiplier and No.2 Bond Perfector the ultimate in-salon hair repair duo. The “gold standard” in professional strength salon treatment for all hair types and textures!

The breakdown:

No.1 Bond Multiplier: Aka first step of the In-Salon OLAPLEX System which is used as an additive to lessen damage and protect the hair during chemical processing. It is also used as the first step in our Stand-Alone Treatment that prevents damage by restoring, strengthening and repairing the hair!

No.2 Bond Building Treatment: The second step of the In-Salon System is used after chemical services as it repairs any bonds that may have been missed during the service. Use after the first step of the Stand Alone Treatment for maximum benefits! Or as a mini-treatments for additional benefits.

Why Consulting with Your Hair Stylist Before They Cut is Critical

Hair stylist Jason Lee from Jason Lee Salon opens your eyes to the importance of the consultation aspect of the hair salon experience - and gives advice on finding the best look for your personality.

Things Every Woman Should Avoid When Washing Her Hair

Most people wash their hair several times a week and probably don't think much of it, but it turns out, they may be doing it the wrong way. If you've been suffering from consecutive bad hair days, your shampooing habits may be the reason — but don't fret. Here are some things to watch out for when you're taking care of those shiny locks…

Advice for Thinning Hair

Celebrity hairstylist Serge Normant offers tips for women dealing with thinning hair.

Is Your Water Damaging Your Hair?

Today we talk about the effects of hard water on your hair. This water can really do horrible things to your hair like make it overly greasy or frizzy as well as cause scalp irritation.

The Difference Between Dry Shampoo, Volumizing Powder and Texture Spray

Hairstylist, Michelle Finlayson shows us how to properly use dry shampoo, volumizing powder, and texture spray.

HOW TO: OLAPLEX N°.8 BOND INTENSE MOISTURE MASK

The OLAPLEX N°.8 is the only multitasking moisture hair mask that works simultaneously to rebuild broken bonds while profoundly conditioning. 

Infused with patented OLAPLEX Bond Building Technology, this highly concentrated reparative mask adds shine & body with intense moisture to treat damaged hair 

HOW TO USE: Apply to freshly shampooed, damp hair from mid-lengths to ends, working product through with your fingers. Start with 2 pumps for shoulder-length hair use less or more depending on length and thickness. It’s weightless texture fully absorbs into the hair and doesn’t lay on top of the hair. Leave on for 10 minutes then rinse fully.

2021 NEW PRODUCTS - VITAL C HYDRATING FACIAL MIST APPLICATION

HYDRATING FACIAL MIST

This daily revitalizing vitamin C spray helps to shield the skin against environmental stressors with antioxidant vitamin C and gold sub- microparticles. The ultra-light mist refreshes and energizes the skin while providing a hydrating boost with every application

DIRECTIONS

Hold 8-10 inches from face and spray on to the skin, avoiding the eye area. Use before or after your daily skincare regimen to add hydration and apply throughout the day to refresh the skin.

OLAPLEX N°.8 Bond Intense Moisture Mask. Real People, Real Results.

OLAPLEX invited 4 women at random to our studio to try the new N°.8 Bond Intense Moisture Mask for themselves. That’s right! Real people. Real results. Watch as these four women with all different hair types, textures, and challenges put our new hair mask to the test!

As always, these results are unretouched and unapologetic-that’s the OLAPLEX promise.

HOW TO USE YOURSELF: Apply to freshly shampooed, damp hair from mid lengths to ends, working product through with your fingers. Start with 2 pumps for shoulder-length hair; use less or more depending on length and thickness. Leave on for 10 minutes then rinse fully.

WHAT YOU NEED TO KNOW ABOUT OLAPLEX Nº.8:

✨ It’s Weightless texture fully absorbs into the hair
✨ Provides residual benefits that last multiple shampoos
✨ Built for Speed You can feel the difference as N°.8 starts to work – hair becomes smooth & slick.
✨ Airless pump! Good to the last drop

IMAGE - Illuminate & Glow Facial Treatment

This treatment helps to even skin tone, brighten dark spots, and deeply moisturize to restore and reinforce the skin’s moisture barrier, helping bring radiance back to your surface.

Curtain Bangs to Mullets — a Round Up of Spring 2021 Hottest Hair Trends

Sal Leonetti has the hair inspo you need for your next ’do – including spring’s EDGIEST trend: the mullet.

2021 NEW PRODUCTS - ILUMA INTENSE FACIAL ILLUMINATOR APPLICATION

INTENSE FACIAL ILLUMINATOR
This power packed brightening booster features tranexamic acid, vitamin C and an antioxidant peptide to help reduce the appearance of pigmentation and dark spots while boosting luminosity in uneven skin tonE

DIRECTIONS FOR USE
Apply 3-5 drops to entire face in the morning or evening. Helps to even skin tone and enhance your brightening results.

The Hair Color That Will Best Suit Your Skin Tone

Here is a guide to picking the perfect hair color for yourself.

2021 NEW PRODUCTS - ILUMA INTENSE BRIGHTENING EXFOLIATING CLEANSER APPLICATION

ILUMA Intense Brightening Exfoliating Cleanser
This gentle refining cleanser removes impurities while helping to visibly brighten and illuminate the skin. Bamboo spheres and smart sensing beads exfoliate dull skin to reveal a brighter, smoother complexion

DIRECTIONS:
Massage on to wet skin for one minute and rinse. Use morning and evening for ultimate brightening results.

The Hair Trends Taking Over in 2021 — Yes, Including the Mullet

Jason Lee has the hottest hair trends for 2021 and the celebrities rocking them. “We’ve talked about the mullet – it really is gaining momentum!”

NEW PRODUCT. 2021 - ILUMA INTENSE FACIAL ILLUMINATOR

INTENSE FACIAL ILLUMINATOR
This power packed brightening booster features tranexamic acid, vitamin C and an antioxidant peptide to help reduce the appearance of pigmentation and dark spots while boosting luminosity in uneven skin tonE

WHAT IT DOES
- Helps correct the appearance of dark spots
- Evens skin tone
- Boosts luminosity
- Improves skin elasticity Promotes skin hydration

How To Revive Your Curl Extensions With OLAPLEX!

Keep your extensions as healthy as the day you bought them with the #OLAPLEX at home line! Watch here demonstrated on Bebonia extensions how to revive your 100% human hair extensions! Have you tried OLAPLEX on your extensions?

2021 NEW PRODUCTS - VITAL C HYDRATING FACIAL MIST

New products are here!

HYDRATING FACIAL MIST
This daily revitalizing vitamin C spray helps to shield the skin against environmental stressors with antioxidant vitamin C and gold sub- microparticles. The ultra-light mist refreshes and energizes the skin while providing a hydrating boost with every application

WHAT IT DOES
- Provides an anti-pollution shield
- Provides antioxidant protection
- Boost’s skin hydration
- Creates a velvety soft finish Revitalizes the skin

2 Effortless Ways to Glam Up Your Ponytail

Stylist, Michelle Finlayson shows us how to add some flare to your low and high ponytails with these two easy tricks.

Flat Iron Hacks To Style Your Hair Better, Faster, Easier

Today we explore all the marvelous things a flat iron is useful for. The list is endless but here are a few of my favorite ways to utilize this tool.

Skin In Full Color - IMAGE skincare

Treat your skin to IMAGE skincare, a skincare brand that actually works! With science-fact solutions with carefully selected ingredients proven to transform your skin. But don't just take it from us, just ask the 20 thousand skincare professionals in over 52 countries who trust IMAGE skincare to deliver visible results!

The Deep Conditioning Hair Routine Crucial for Winter

Bring life back to your locks: Elisha Gotha has a lesson on deep conditioning to get your hair through winter.

Are You Parting Your Hair The Right Way?

Changing up your part is the easiest way to make yourself look more attractive and change up your style.

How to Master the Snatched Ponytail—It Will Become Your New Go-To!

Hairstylist Michelle Finlayson shows you how to create the snatched ponytail that can be high-glam or everyday.

Our OLAPLEX Unretouched Promise

At OLAPLEX we are committed to making you and your hair as beautiful on the outside as you feel on the inside. We believe our content should empower you. Moving forward we will strive to provide content that is unretouched, unapologetic because you are unstoppable!

100 Years of Ponytails | Allure

Take a look back at the last hundred years of ponytails. From the Judy Garland inspired half-pigtails of the 1930s, the Brigitte Bardot inspired tousled ponytails of the 1960s, and the runway inspired bubble ponytails of today, heres how ponytails have transformed over the last century.

3 Easy Hairstyles Using Twisting

No heat required! Michelle Oliver shows us 3 gorgeous looks using hair twisting.

This is Olaplex

Building bonds and making hair happy one person at a time! We’re going to be posting more content here on the Tube’! Product education, hair tutorials, silly videos you name it we’re doing it! So come back soon to see what’s next. Comment below if there is something you want to see us create here.

You're Using The Wrong Brush For Your Hair Type

Brad Mondo goes over his favorite hair brushes of all time and what they're best used for.

How to Add Volume to Your Hair Using a Flat Iron

The IRON-ic magic of this hair tool! Straightening irons aren't only for flattening, they can add curls, waves and body too, hairstylist Michelle Finlayson shows you how.

Haircuts Everyone Will Be Asking For In 2021

Looking for some hair inspiration? We caught up with hair pros to talk about the coolest cuts of the new year. We're talking about adorable pixies, natural curls, and old-school haircuts that are making a comeback. These are the trendiest haircuts to look out for in 2021.

Bobs are a classic haircut that have been around for ages. It's been popular throughout 2020, and stylists don't see it going anywhere any time soon. But this time around, the bobs you'll be seeing will have more of a natural look.

Kien Hoang, principal educator of content and training at Oribe, spoke about this upcoming hairstyle trend to Harper's Bazaar, predicting,

"I think for those straighter hair types, we will see blunt, unstructured bobs at chin-level styled with the hair tucked behind the ear and natural movement in the back."

Other industry insiders agree. Ghanima Abdullah, a cosmetologist and consultant at The Right Hairstyles, told The List that she's excited to see more of the bob — but, this time, a low-maintenance version. Her guidance for attaining the look is refreshingly simple — just let it do what it's naturally going to do. She advised,

"Instead of wearing your hair flat-ironed straight, try a bob on your natural texture. Air dry it for just the right amount of frizz, then hold it in place with hair spray [and] use piece-y bangs."

Watch the video for more Haircuts Everyone Will Be Asking For In 2021!

How to Diagnose and Treat Your Dry + Damaged Hair

Hair expert, Michelle Finlayson shows us how to tell the difference between dry and damaged hair, plus easy at-home treatments to get healthy hair.

The Hair Hacks to Get Serious Volume Even if You Have Thin Hair

Do you have thin hair that you want to look thicker? Sarah Lund shows us how to pump up the volume with an effective hair tutorial to add body and height to your tresses!

Hair Washing Hacks That Will Save Your Hair

Brad Mondo shares all his shampooing knowledge with you today so that you can have healthier, happier hair :)