Tuesday, July 20, 2021

Saturday, July 17, 2021

BREAKING NEWS: OLAPLEX 4-IN-1 Moisture Mask Is Here!

This just in! The OLAPLEX 4-IN-1 Moisture Mask has officially hit our site and is available for salon professionals. Our NEW treatment is a reparative mask made from professional-strength ingredients. With only a few pumps, you can quickly return the moisture, shine, body, and smoothness to severely dry hair! 

Wednesday, July 14, 2021

Friday, July 9, 2021

These Are the Hottest Hairstyles of Summer 2021

With salons opening their doors, Hair Stylist Sal Leonetti shares his recommendations for your first trip back - including your wish list.

Wednesday, July 7, 2021


OLAPLEX N°.7 Bonding Oil dramatically increases shine, softness and color vibrancy without weighing hair down. This highly concentrated styling hair oil is perfect for all hair types, especially those who use heat on a consistent basis. And, did we mention it smells amazing? ✨

Friday, July 2, 2021

3 Easy Ways To Style Your Curtain Bangs

Today I show you how to easily style your curtain bangs for an effortless look. First with a round brush, second with a flat brush and lastly with a flatiron.

Tuesday, June 29, 2021

How to Protect Your Hair | Easy Summer Hair Tips

Summer is here and that means a new hair care routine! Follow these tips for the best summer hair of your life

Saturday, June 26, 2021

Perfect Curls! | Chris Appleton Tutorial

This is THE tutorial for getting the perfect curls with flawless bounce and hold. Try this technique out yourself and let me know what else you want to see!

Wednesday, June 23, 2021

A 90's Inspired Flip Ponytail Tutorial

"You can just tell you're an educator because of the way you just walked through the steps." Hairstylist Michelle Finlayson shows you how to achieve the side swoop flip ponytail you're seeing on every major celeb right now.

Sunday, June 20, 2021

Saturday, June 12, 2021

4 Expert Tips to Train Your Hair to Be Less Oily

How to create a hair training schedule to make your hair less greasy. Hair stylist Sal Leonetti shares tips to combat the grease and Breanne Ducharme explains her journey. “I went from washing my hair every 3-4 days to now I wash it in 13-14 days”

Sunday, June 6, 2021

Bangs Can Make You Prettier, Here’s Which Ones To Get

Hi Beautiful! Have you ever wanted bangs but didn't know which ones to get? It can be overwhelming. Here's my three key factors you should think about when deciding to get bangs.

Thursday, June 3, 2021

100 Years of Bedtime Routines | Allure

Take a look at the last century of bedtime routines. From the milk protein creams of the 1910s and the raw beef masks of the 1930s, to the scarf-wrapped beehives of the 1960s and the teeth whitening strips of the 2000s, see how nighttime beauty routines evolved over the last hundred years.

Saturday, May 29, 2021


OLAPLEX N°.6 Bond Smoother strengthens, moisturizes, and speeds up blow-dry times. This leave-in reparative cream is Excellent for all hair types, including colored and chemically treated hair, and eliminates frizz and flyaways for up to 72 hours. Use on dry or damp hair to moisturize, strengthen, smooth!

Sunday, May 23, 2021

IMAGE Skincare Bestselling VITAL C Collection

At Image Skincare, we know that healthy skin is a lifelong journey- one that requires intention. Care. Expertise. We understand better than anyone else: your skin is constantly changing and reacting to the colorful, vibrant world around you. There's a reason estheticians love us, celebrate us, and trust us to create a targeted solution for every stage of your skincare journey.

Wednesday, May 19, 2021

OLAPLEX N°.4 Bond Maintenance Shampoo & N°.5 Bond Maintenance Conditioner: EXPLAINED

Not just a great shampoo and conditioner! Get you a duo that does more than just leave your hair clean 😉

OLAPLEX N°.4 Bond Maintenance Shampoo & N°.5 Bond Maintenance Conditioner are safe for all hair types, super gentle, non-toxic, pH balanced, paraben free, color safe, vegan, sulfate free, cruelty-free, and SLS/SLES free… did we also mention they have moisturizing properties too?!

Friday, May 14, 2021

Find Out What Your Hair Type Really Is

Knowing your hair type is so important to figuring out what the best products are for you. Hope this helps!

Tuesday, May 11, 2021

3 Low-Fuss Hairstyles Featuring a Silk Scarf

Hair Stylist Bill Rowley is letting you in on a hot new hair trend - and all that's required is a silk scarf! Learn how to pull off the look.

Sunday, May 2, 2021

NEW! PREVENTION+ Daily Hydrating Moisturizer SPF 30 - Dr Marc

IMAGE Skincare founding physician, Dr Marc, talks about the superb esthetics of the new formula and why it'll be your top choice for superior moisturization with SPF.

Wednesday, April 28, 2021

OLAPLEX N°.1 Bond Multiplier & N°.2 Bond Perfector: EXPLAINED

Get bonded with the OLAPLEX pros! No.1 Bond Multiplier and No.2 Bond Perfector the ultimate in-salon hair repair duo. The “gold standard” in professional strength salon treatment for all hair types and textures!

The breakdown:

No.1 Bond Multiplier: Aka first step of the In-Salon OLAPLEX System which is used as an additive to lessen damage and protect the hair during chemical processing. It is also used as the first step in our Stand-Alone Treatment that prevents damage by restoring, strengthening and repairing the hair!

No.2 Bond Building Treatment: The second step of the In-Salon System is used after chemical services as it repairs any bonds that may have been missed during the service. Use after the first step of the Stand Alone Treatment for maximum benefits! Or as a mini-treatments for additional benefits.

Sunday, April 25, 2021

Why Consulting with Your Hair Stylist Before They Cut is Critical

Hair stylist Jason Lee from Jason Lee Salon opens your eyes to the importance of the consultation aspect of the hair salon experience - and gives advice on finding the best look for your personality.

Saturday, April 24, 2021

Things Every Woman Should Avoid When Washing Her Hair

Most people wash their hair several times a week and probably don't think much of it, but it turns out, they may be doing it the wrong way. If you've been suffering from consecutive bad hair days, your shampooing habits may be the reason — but don't fret. Here are some things to watch out for when you're taking care of those shiny locks…

Monday, April 19, 2021

Advice for Thinning Hair

Celebrity hairstylist Serge Normant offers tips for women dealing with thinning hair.

Tuesday, April 13, 2021

Is Your Water Damaging Your Hair?

Today we talk about the effects of hard water on your hair. This water can really do horrible things to your hair like make it overly greasy or frizzy as well as cause scalp irritation.

Saturday, April 10, 2021

The Difference Between Dry Shampoo, Volumizing Powder and Texture Spray

Hairstylist, Michelle Finlayson shows us how to properly use dry shampoo, volumizing powder, and texture spray.

Wednesday, April 7, 2021


The OLAPLEX N°.8 is the only multitasking moisture hair mask that works simultaneously to rebuild broken bonds while profoundly conditioning. 

Infused with patented OLAPLEX Bond Building Technology, this highly concentrated reparative mask adds shine & body with intense moisture to treat damaged hair 

HOW TO USE: Apply to freshly shampooed, damp hair from mid-lengths to ends, working product through with your fingers. Start with 2 pumps for shoulder-length hair use less or more depending on length and thickness. It’s weightless texture fully absorbs into the hair and doesn’t lay on top of the hair. Leave on for 10 minutes then rinse fully.

Monday, April 5, 2021



This daily revitalizing vitamin C spray helps to shield the skin against environmental stressors with antioxidant vitamin C and gold sub- microparticles. The ultra-light mist refreshes and energizes the skin while providing a hydrating boost with every application


Hold 8-10 inches from face and spray on to the skin, avoiding the eye area. Use before or after your daily skincare regimen to add hydration and apply throughout the day to refresh the skin.

Thursday, April 1, 2021

OLAPLEX N°.8 Bond Intense Moisture Mask. Real People, Real Results.

OLAPLEX invited 4 women at random to our studio to try the new N°.8 Bond Intense Moisture Mask for themselves. That’s right! Real people. Real results. Watch as these four women with all different hair types, textures, and challenges put our new hair mask to the test!

As always, these results are unretouched and unapologetic-that’s the OLAPLEX promise.

HOW TO USE YOURSELF: Apply to freshly shampooed, damp hair from mid lengths to ends, working product through with your fingers. Start with 2 pumps for shoulder-length hair; use less or more depending on length and thickness. Leave on for 10 minutes then rinse fully.


✨ It’s Weightless texture fully absorbs into the hair
✨ Provides residual benefits that last multiple shampoos
✨ Built for Speed You can feel the difference as N°.8 starts to work – hair becomes smooth & slick.
✨ Airless pump! Good to the last drop

Monday, March 29, 2021

IMAGE - Illuminate & Glow Facial Treatment

This treatment helps to even skin tone, brighten dark spots, and deeply moisturize to restore and reinforce the skin’s moisture barrier, helping bring radiance back to your surface.

Friday, March 26, 2021

Tuesday, March 23, 2021


This power packed brightening booster features tranexamic acid, vitamin C and an antioxidant peptide to help reduce the appearance of pigmentation and dark spots while boosting luminosity in uneven skin tonE

Apply 3-5 drops to entire face in the morning or evening. Helps to even skin tone and enhance your brightening results.

Wednesday, March 17, 2021


ILUMA Intense Brightening Exfoliating Cleanser
This gentle refining cleanser removes impurities while helping to visibly brighten and illuminate the skin. Bamboo spheres and smart sensing beads exfoliate dull skin to reveal a brighter, smoother complexion

Massage on to wet skin for one minute and rinse. Use morning and evening for ultimate brightening results.

Sunday, March 14, 2021

The Hair Trends Taking Over in 2021 — Yes, Including the Mullet

Jason Lee has the hottest hair trends for 2021 and the celebrities rocking them. “We’ve talked about the mullet – it really is gaining momentum!”

Thursday, March 11, 2021


This power packed brightening booster features tranexamic acid, vitamin C and an antioxidant peptide to help reduce the appearance of pigmentation and dark spots while boosting luminosity in uneven skin tonE

- Helps correct the appearance of dark spots
- Evens skin tone
- Boosts luminosity
- Improves skin elasticity Promotes skin hydration

Monday, March 8, 2021

How To Revive Your Curl Extensions With OLAPLEX!

Keep your extensions as healthy as the day you bought them with the #OLAPLEX at home line! Watch here demonstrated on Bebonia extensions how to revive your 100% human hair extensions! Have you tried OLAPLEX on your extensions?

Saturday, March 6, 2021


New products are here!

This daily revitalizing vitamin C spray helps to shield the skin against environmental stressors with antioxidant vitamin C and gold sub- microparticles. The ultra-light mist refreshes and energizes the skin while providing a hydrating boost with every application

- Provides an anti-pollution shield
- Provides antioxidant protection
- Boost’s skin hydration
- Creates a velvety soft finish Revitalizes the skin

Tuesday, March 2, 2021

2 Effortless Ways to Glam Up Your Ponytail

Stylist, Michelle Finlayson shows us how to add some flare to your low and high ponytails with these two easy tricks.

Saturday, February 27, 2021

Flat Iron Hacks To Style Your Hair Better, Faster, Easier

Today we explore all the marvelous things a flat iron is useful for. The list is endless but here are a few of my favorite ways to utilize this tool.

Wednesday, February 24, 2021

Skin In Full Color - IMAGE skincare

Treat your skin to IMAGE skincare, a skincare brand that actually works! With science-fact solutions with carefully selected ingredients proven to transform your skin. But don't just take it from us, just ask the 20 thousand skincare professionals in over 52 countries who trust IMAGE skincare to deliver visible results!

Sunday, February 21, 2021

The Deep Conditioning Hair Routine Crucial for Winter

Bring life back to your locks: Elisha Gotha has a lesson on deep conditioning to get your hair through winter.

Thursday, February 18, 2021

Are You Parting Your Hair The Right Way?

Changing up your part is the easiest way to make yourself look more attractive and change up your style.

Monday, February 15, 2021

How to Master the Snatched Ponytail—It Will Become Your New Go-To!

Hairstylist Michelle Finlayson shows you how to create the snatched ponytail that can be high-glam or everyday.

Friday, February 12, 2021

Our OLAPLEX Unretouched Promise

At OLAPLEX we are committed to making you and your hair as beautiful on the outside as you feel on the inside. We believe our content should empower you. Moving forward we will strive to provide content that is unretouched, unapologetic because you are unstoppable!

Tuesday, February 9, 2021

100 Years of Ponytails | Allure

Take a look back at the last hundred years of ponytails. From the Judy Garland inspired half-pigtails of the 1930s, the Brigitte Bardot inspired tousled ponytails of the 1960s, and the runway inspired bubble ponytails of today, heres how ponytails have transformed over the last century.

Sunday, February 7, 2021

Wednesday, February 3, 2021

This is Olaplex

Building bonds and making hair happy one person at a time! We’re going to be posting more content here on the Tube’! Product education, hair tutorials, silly videos you name it we’re doing it! So come back soon to see what’s next. Comment below if there is something you want to see us create here.

Monday, January 25, 2021

Friday, January 22, 2021

How to Add Volume to Your Hair Using a Flat Iron

The IRON-ic magic of this hair tool! Straightening irons aren't only for flattening, they can add curls, waves and body too, hairstylist Michelle Finlayson shows you how.

Monday, January 18, 2021

Haircuts Everyone Will Be Asking For In 2021

Looking for some hair inspiration? We caught up with hair pros to talk about the coolest cuts of the new year. We're talking about adorable pixies, natural curls, and old-school haircuts that are making a comeback. These are the trendiest haircuts to look out for in 2021.

Bobs are a classic haircut that have been around for ages. It's been popular throughout 2020, and stylists don't see it going anywhere any time soon. But this time around, the bobs you'll be seeing will have more of a natural look.

Kien Hoang, principal educator of content and training at Oribe, spoke about this upcoming hairstyle trend to Harper's Bazaar, predicting,

"I think for those straighter hair types, we will see blunt, unstructured bobs at chin-level styled with the hair tucked behind the ear and natural movement in the back."

Other industry insiders agree. Ghanima Abdullah, a cosmetologist and consultant at The Right Hairstyles, told The List that she's excited to see more of the bob — but, this time, a low-maintenance version. Her guidance for attaining the look is refreshingly simple — just let it do what it's naturally going to do. She advised,

"Instead of wearing your hair flat-ironed straight, try a bob on your natural texture. Air dry it for just the right amount of frizz, then hold it in place with hair spray [and] use piece-y bangs."

Watch the video for more Haircuts Everyone Will Be Asking For In 2021!

Wednesday, January 13, 2021

How to Diagnose and Treat Your Dry + Damaged Hair

Hair expert, Michelle Finlayson shows us how to tell the difference between dry and damaged hair, plus easy at-home treatments to get healthy hair.

Tuesday, January 5, 2021

The Hair Hacks to Get Serious Volume Even if You Have Thin Hair

Do you have thin hair that you want to look thicker? Sarah Lund shows us how to pump up the volume with an effective hair tutorial to add body and height to your tresses!

Saturday, January 2, 2021

Hair Washing Hacks That Will Save Your Hair

Brad Mondo shares all his shampooing knowledge with you today so that you can have healthier, happier hair :)